What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising a website so it ranks as highly as possible in search engine result pages (SERPs) for specific search terms that a person enters when performing a search in the likes of Google, Bing, Yahoo et al.

There are many factors that determine your website's rankings, some of which are outside of your control. However, there are many factors that you can control and if they are implemented correctly they can have a positive impact on your position for your key search terms. 


How does SEO help your business?

If you rank highly for your key search terms then you increase the chances of potential customers finding you when they use search engines. This will result in more people visiting your website which will increase the likelihood people engaging with your website content, hiring your services or purchasing your products.

By optimising for local search you also increase the possibility of reaching new customers when they are out and about performing searches on mobile devices or searching for your service/business in their location.

Google analytics data from one of our customers who we have performed SEO work for and helped to greatly improve their website traffic and online visibility.

Google analytics data from one of our customers who we have performed SEO work for and helped to greatly improve their website traffic and online visibility.

Search engine optimisation comes in numerous forms which can mostly be split in to two separate categories, on-page and off-page optimisation. On-page optimisation mainly tackles the structure and effectiveness of a website and its content as well as ensuring relevant mark-up tags are in place so that search engines can read and index your content as efficiently as possible. Off-page optimisation refers to the acts of link building, directory listings, article submission and social and community engagement.

We offer Consultancy services for those who want help to improve their ranking for specific keywords as well as assistance in working out what your key search terms are and any others that may provide a good return on investment for your business. We also look at various onsite issues such as optimising page headers, images, titles, descriptions, URL structure as well as the overall semantic relevance of the main page content itself.

If you are a new business or looking to develop a new website then by purchasing one of our Content Managed Websites you will have full control over the content on each individual page and will be able to customise the meta tags, titles and headings to help enhance the page's ranking performance in search engines.

If you would like further information please email info@link-infotec.co.uk or call 01925 607310